Altruism

The belief that acting for the benefit of others is right and good.

Marketing

The business activity of presenting products or services to potential customers in such a way as to make them eager to buy.

Altruistic Marketing

Doing good … while making good

Benefits:

• Difficult for the competition to duplicate if you are first in the marketplace.
• A joint venture with non-profits who have established infrastructures and supporter next work reduces costs in spreading the word.
• Creates a positive image with immediate and long-tern advantages.
• Offers opportunities to interact with your distribution channels
• Increases morale of your employees